Followup Report: YellowPages 360 Solution Keyword Experiment
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This is a follow up on a previous post targeting Yellow Pages aggressive media camapaign, “360 Solution”. Click to download my experiment’s basic traffic report here (PDF) Soon after publishing the post targeting “Yellow Pages 360 Solutions”, much to my surprise, I ranked top position right away. That was because of the Yellow Pages’ slip-up of not optimizing for these words. Soon after I ranked there was some discussion on Twitter – I wish I would’ve save the different tweets I saw, because now I can’t find them. But the most relevant one was the involvement of @Zelia_YPG, who manages @Yellowpages_CA. Soon after the Twiteratti got involved, a new optimized page from Yellow Pages started ranking - as expected.
BEFORE:
Before: Ranking on March 24, 2011
AFTER:
After: Ranking on April 7, 2011
Still, I got more traffic and information than I thought. Take a look at the report’s keywords :) Click to download my experiment’s basic traffic report here (PDF) Leave your comments and thoughts below :)
At the end of the day I think that YP's involvement in the industry will benefit us all by making SEO and SEM more top of mind for business owners and executives
Good point Carlos, and I agree, their campaign is making lots of awareness on all Internet marketing has to offer :)