Basic Script for R + Google Analytics

Dec 23, 2020Internet Marketing

I get tired of wasting time searching for this in old files… I typically use BigQuery, but when it is handy, it is handy.

#install.packages("googleAnalyticsR")
library(googleAnalyticsR)
library(googleAuthR) 

ga_auth() #authorize googleAnalyticsR to access your data
my_accounts <- ga_account_list()
class(my_accounts)
is.data.frame(my_accounts)
dim(my_accounts)
my_accounts$accountName
 
arguments <- ga_meta()

my_id <- "362…." #my_id <- my_accounts$viewId[3]

dates <- c("2020-10-26","2020-10-26")
prodMetrics <- c("productListViews","productDetailViews","productAddsToCart", "productRemovesFromCart","cartToDetailRate","buyToDetailRate", "uniquePurchases","itemQuantity")

prodData <- google_analytics(my_id,
                                 date_range = dates,
                                 metrics = prodMetrics,
                                 dimensions = c("date","productName"))