Blog
Thoughts and insights from my work in digital strategy, marketing and analytics, alongside reflections on the trends shaping the industry.
Vancouver Massive Tech Show - Photos and Thoughts
Apr 2, 2009 · Events, Personal
This year was my first year at the Vancouver Massive Technology Show. There was a lot of social media going on - courses on Twitter for business, the effect of social media on sales and marketing, BalckBerry tips, social media and corporate responsibility, and more. I keep hearing people say how different this show was this year in comparison to the last few. Whatever the case, I liked it.
Is Your Company On LinkedIn?
Mar 31, 2009 · Social Media
If you joined LinkedIn back in 2004 but haven’t been active it in the last couple of years, you might not know of some of the features added to this powerful social network. Some of the people I've talked to lately were very surprised to hear you could search company profiles on LinkedIn, even though these people have been a part of the social network for a few years.
Why You Should Have Video On Your Site
Mar 30, 2009 · Social Media
The rule of thumb is YES, you should have video on your site. Why? -It's free. -It's entertaining. There's a better chance for...
You Will Want This Metric Tool
Mar 24, 2009 · Internet Marketing, Social Media
Is it Possible to Pursue Separate Goals with Social Media?
Mar 21, 2009 · Questions, Social Media
Here’s an interesting situation brought to me by my good friend, Jane Doe. She’s an academic pursuing a PhD in political philosophy by day and going after a dancing hobby by night.
Trust - Another Reason To Be Out There
Mar 17, 2009 · Internet Marketing, Personal
but the one thing that stood out above all others for me: “People trust other consumers more than they trust ads OR third party reviewers.”
Groups on TweetDeck - what are yours?
Mar 14, 2009 · Questions, Social Media
I've thought of a few ways to organize these groups - numbered (1,2,3,4); US threat-style colours (green, orange, red); descriptive (close friends, news, hot bloggers) - and wonder what people do out there.
Casecamp Vancouver - Good Stuff
Mar 10, 2009 · Events
Today I attended Casecamp. It was an "unconference" - that is, a conference without a set agenda - on what I think was marketing and entrepreneurship.
Divide and Conquer (and Marketing)
Mar 9, 2009 · Internet Marketing
A couple of days ago I got into a bit of a heated discussion about online marketing strategies. My partner, a young woman who I'll call Lisa, defended the idea that the "dividing and conquer" marketing strategy is not the best idea for what she want's to do - *gasp!* According to her, it would limit her market. I argued otherwise - it is essential no matter what.
GreenDrinks Vancouver - Feb 09
Feb 20, 2009 · Events
Northern Voice Kick-off Party - Wooohooo!
Feb 20, 2009 · Events
I told you it was going to be an extraordinary party - so it was! We drank great wine, eat incredible food, witness Federico himself sing while playing 3 keyboards, and danced until it was over!
Third Tuesday Vancouver - February 09
Feb 19, 2009 · Events
Third Tuesday is one of the most well attended Meetups I know. I’ve gove to the meetups a couple of times and every time there are great speakers. Last Tuesday Stephen Jagger took the stage and talked about different tools small businesses can use to cut costs.
Relationship SEO – After Valentine’s Special
Feb 16, 2009 · For Fun
Valentine’s Day is a great time for single people to reflect on what they’re doing to be found by cupid – your “single rankings.” So, how did you do?...
Vancouver Twestival Rocked!
Feb 14, 2009 · Events
A couple of days ago the Vancouver Twestival happened... Wow, what an event!
Book Comparison - Web Analytics and SEO
Feb 11, 2009 · Personal
Book Comparison: Web Analytics: An Hour a Day and Search Engine Optimization: Your Visual Blueprint for Online Internet Marketing.
I'm going to YVR Twestival
Feb 4, 2009 · Events
Have a Sitemap.xml, it's good for your site.
Feb 3, 2009 · For Fun, Internet Marketing
A sitemap.xml file is important for your search rankings and easy to get, so get one!
Choosing a Company Name for Robots And Not People?
Jan 25, 2009 · Internet Marketing
The effect of SEO on choosing a business name
Online Strategies Your Website Should Have By Now
Jan 13, 2009 · Internet Marketing
Basic online strategies
I Want To Know, Not Buy!
Jan 9, 2009 · Internet Marketing
SFU's Concepts and Practices of Technical Communication - Review
Jan 3, 2009 · Personal