Internet Marketing

Get Ready, Facebook Pretty URLs Are Coming!

Jun 12, 2009 · Internet Marketing, Personal, Social Media

Facebook recently announced on a blog post that they'll be implementing vanity URLs starting this Saturday at midnight. So get ready, because this means that millions of users will be racing to get a pretty URL.

Basics: How to Install Google Analytics on Wordpress

Jun 5, 2009 · Internet Marketing, Social Media

Here's a nice video on how to install Google Analytics on your Wordpress Blog.

Passed the Google Analytics Individual Qualification Exam!!!

Jun 1, 2009 · Internet Marketing, Personal

Yes, the Google Analytics Individual Qualification (GAIQ) exam exists, and I just passed it! Indeed I've been polishing my skills. First, the Advanced SEO Certification I mentioned on my last posts; this week was the GAIQ; and next will be...shhh, it's a secret. I enjoy learning new things, which is good since constant learning and Internet marketing go hand and hand.

Challenge: Generational Communication Gap (video)

May 23, 2009 · Internet Marketing, Social Media

If you’re here, reading a blog, using the “Internets”, and have tried to explain this stuff to people from other generations, you know it's a challenge.

Captions on Your Videos Help Your SEO/SEM

May 9, 2009 · Internet Marketing, Social Media

I've already talked about videos on your site and how important it is for you to have one or two laying around. The problem is that, even though video enhances user experience, search engines and some visitors are not able to understand video content. That’s where captions come in.

SEO Basics: You Can't Pay Google to Be 1st

Apr 25, 2009 · Internet Marketing

I keep meeting people who still believe you can pay Google to influence search results. Well, can you? Yes and no. When you make a search query in Google you get (a) unpaid “search results” and (b) paid “AdWords ads.”

On Calculating ROI for Social Media

Apr 18, 2009 · Internet Marketing, Social Media

It’s true, social media is a tough sell for business - and understandably so. Execs want numbers, data, percentages… something other than opinions on how spending time and resources on Facebook or Twitter is worth the money - ROI. To illustrate, allow me to share a brief conversation I had last week.

Thanks to All Workshop Attendees

Apr 12, 2009 · Internet Marketing

Thanks to everyone who attended the social media workshop last week. And thanks also for the great feedback - I’ll make sure I keep the goods and tweak what’s needed.

You Will Want This Metric Tool

Mar 24, 2009 · Internet Marketing, Social Media

Trust - Another Reason To Be Out There

Mar 17, 2009 · Internet Marketing, Personal

but the one thing that stood out above all others for me: “People trust other consumers more than they trust ads OR third party reviewers.”

Divide and Conquer (and Marketing)

Mar 9, 2009 · Internet Marketing

A couple of days ago I got into a bit of a heated discussion about online marketing strategies. My partner, a young woman who I'll call Lisa, defended the idea that the "dividing and conquer" marketing strategy is not the best idea for what she want's to do - *gasp!* According to her, it would limit her market. I argued otherwise - it is essential no matter what.

Have a Sitemap.xml, it's good for your site.

Feb 3, 2009 · For Fun, Internet Marketing

A sitemap.xml file is important for your search rankings and easy to get, so get one!

Choosing a Company Name for Robots And Not People?

Jan 25, 2009 · Internet Marketing

The effect of SEO on choosing a business name

Online Strategies Your Website Should Have By Now

Jan 13, 2009 · Internet Marketing

Basic online strategies

I Want To Know, Not Buy!

Jan 9, 2009 · Internet Marketing