Social Media

Captions on Your Videos Help Your SEO/SEM

May 9, 2009 · Internet Marketing, Social Media

I've already talked about videos on your site and how important it is for you to have one or two laying around. The problem is that, even though video enhances user experience, search engines and some visitors are not able to understand video content. That’s where captions come in.

This is a Tweetup (in Vancouver)

May 4, 2009 · Events, Social Media

What is a “tweetup”? Regardless of how I answer this question, tweetups are a terrifying concept to those of haven’t experienced one … a gathering of nerdy people talking about Twitter and iPhone apps – the horror! Last Friday I went to a tweetup organized by @netchick and… it’s better if I just show you.

Net Tuesday Vancouver - April 09

May 2, 2009 · Events, Personal, Questions, Social Media

This week was my second time at the Net Tuesday Meetup, a popular meetup for “social media and Web innovators.” Net Tuesday might be one of the best meetups to learn about social media in Vancouver, from the basics to the nerdy.

On Calculating ROI for Social Media

Apr 18, 2009 · Internet Marketing, Social Media

It’s true, social media is a tough sell for business - and understandably so. Execs want numbers, data, percentages… something other than opinions on how spending time and resources on Facebook or Twitter is worth the money - ROI. To illustrate, allow me to share a brief conversation I had last week.

How To Track Clicks On Your Shortened Links

Apr 14, 2009 · Questions, Social Media

Yes, you can track how many times people click on your shortened link. From the different choices out there I've only tried TweetBurner (www.twurl.com), the one I use, and www.bit.ly, another popular choice.

Is Your Company On LinkedIn?

Mar 31, 2009 · Social Media

If you joined LinkedIn back in 2004 but haven’t been active it in the last couple of years, you might not know of some of the features added to this powerful social network. Some of the people I've talked to lately were very surprised to hear you could search company profiles on LinkedIn, even though these people have been a part of the social network for a few years.

Why You Should Have Video On Your Site

Mar 30, 2009 · Social Media

The rule of thumb is YES, you should have video on your site. Why? -It's free. -It's entertaining. There's a better chance for...

You Will Want This Metric Tool

Mar 24, 2009 · Internet Marketing, Social Media

Is it Possible to Pursue Separate Goals with Social Media?

Mar 21, 2009 · Questions, Social Media

Here’s an interesting situation brought to me by my good friend, Jane Doe. She’s an academic pursuing a PhD in political philosophy by day and going after a dancing hobby by night.

Groups on TweetDeck - what are yours?

Mar 14, 2009 · Questions, Social Media

I've thought of a few ways to organize these groups - numbered (1,2,3,4); US threat-style colours (green, orange, red); descriptive (close friends, news, hot bloggers) - and wonder what people do out there.

Oh, the blog? I was busy...

Mar 4, 2009 · Social Media

The last 10 days were very, very hectic – I was a host for my mother who came to visit me from Venezuela, I kept up with my writing course, worked part time – and I didn’t follow my own advice: always schedule time for social media.