#Strategy

How Would You Convince This Client The Effort Worked?

Jul 19, 2009 · Internet Marketing, Questions

A friend of mine, let’s call him Rick, just shared a little dilemma with me - and then with you. Rick is dealing with a difficult client and wants your opinion.

On Vacation, Privacy and Social Media

Jul 14, 2009 · Internet Marketing, Personal, Social Media

Privacy is one of the most popular counter arguments to social media. Your location and current activities are indeed very private pieces of information we might not always want to share.

How To Track Clicks On Your Shortened Links

Apr 14, 2009 · Questions, Social Media

Yes, you can track how many times people click on your shortened link. From the different choices out there I've only tried TweetBurner (www.twurl.com), the one I use, and www.bit.ly, another popular choice.

Is it Possible to Pursue Separate Goals with Social Media?

Mar 21, 2009 · Questions, Social Media

Here’s an interesting situation brought to me by my good friend, Jane Doe. She’s an academic pursuing a PhD in political philosophy by day and going after a dancing hobby by night.

Divide and Conquer (and Marketing)

Mar 9, 2009 · Internet Marketing

A couple of days ago I got into a bit of a heated discussion about online marketing strategies. My partner, a young woman who I'll call Lisa, defended the idea that the "dividing and conquer" marketing strategy is not the best idea for what she want's to do - *gasp!* According to her, it would limit her market. I argued otherwise - it is essential no matter what.

Choosing a Company Name for Robots And Not People?

Jan 25, 2009 · Internet Marketing

The effect of SEO on choosing a business name

I Want To Know, Not Buy!

Jan 9, 2009 · Internet Marketing